There are many ways to market a product or service. Some go the traditional route, going for both hard and soft selling techniques. Others take advantage of the Internet. After all, it has the widest reach known, so far.

People, especially business owners, take advantage of the newest marketing method available: viral advertising. It simply refers to the different marketing strategies employed by product and service providers through utilizing popular and existing social networking communities online. This is to promote brand awareness and thus encourage viewers to buy or take patronage on your services.

Apple very well understands the nature of viral marketing. Thus, with the introduction of its newest gadget in town, the iPhone, where else will they advertise? Of course, in YouTube.

Now, this video sharing cum social networking site hasn’t been around for too long, and yet its followers are tremendously growing every day. It’s not surprising therefore that many people are getting richer by the hour because of Youtube marketing. Not only that. Even upcoming artists showcase their talents first in this website.

So how did Apple start the iPhone craze over YouTube? First, they embank on the anticipation of the general public for the newest highly technological and innovative phone. Coupled with a number of press releases, teasers, interviews, and press conferences, these were enough to create the initial hype.

And so people flock into YouTube to catch a glimpse of what is known to revolutionize the cell phone industry with its Web-browsing capabilities, touch screen technology, and one-of-a-kind interface. Users, on the other hand, are very generous enough to share any latest updates or information about the phone as well as their own perception about it through videos.

You want to know how much it has grown? YouTube’s database of iPhone-related videos reached for more than 15,000. The most popular of them was viewed 4 million times. So just imagine how many people are going to view these videos every day, not to mention those created by Apple staff themselves. Indeed, it boils down to the kind of mega exposure this megaphone is receiving.

Yet individuals don’t just drop by YouTube to watch. Most of all, they’re interested in knowing other people’s opinion. Sometimes their ideas do matter and can change the way we perceive things. As to how many were actually persuaded to buy iPhone because of YouTube marketing, you can search them yourself in this incredible video sharing website.

Michael is a writer for Everything iPhone where he covers the daily iPhone news. He enjoys reading iPhone books and taking part in various Apple iPhone forums.

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